Rimmel London Apocalips Lip Velvet: Review, Photos, Swatches

Hello my loves! How are you all?

Today I finally have another review for you guys! I know, I need to start doing more reviews don’t I? 😛

Today I will be reviewing the new Rimmel London Apocalips Lip Velvet’s! Let’s take a look!




From top to bottom: Atomic Rose, Orange-ology, Burning Lava. 1 coat.


Clockwise from top left: Atomic Rose, Orange-ology, Atomic Rose (I only had 3 shades, so I included this twice ;)), Burning Lava.


From left to right: Atomic Rose, Orange-ology, Burning Lava.

What Rimmel Says: 

“Weightless liquid colour with a velvety smooth finish. Earth-shattering intense colour stays true for up to 8 hours. Moisturizing formula instantly increases lip moisture by 31%*”

So how do they perform?

Pigmentation: 5/5. The pigmentation of these babies is insane. They are fully opaque in just one coat!

Texture: 4/5. I love the texture of these, they are super smooth and definitely feel “velvety”. Even though they have a matte formula, they don’t dry out your lips and feel comfortable to wear, which is very important!

Packaging: 4/5. I love the packaging of these. You can see the actual colour of the shade at the bottom of the tube, and they have a classy matte finish.

Longevity: 3.5/5. The Apocalips Lip Velvet’s definitely last a long time on the lips, hours and hours. However they do not last through a meal, and you will need to touch up. But in saying that, they are easy to reapply and they don’t cake up if you go over the remnants of the previous layer.

Application: 4.5/5. I love the applicator of these. It’s very similar to the “standard” doe foot applicator, but they have a small indentation that holds extra product, so you can do your entire lips without re-dipping! Personally I still dip it in again to get a little more product to clean up the edges.

Bang for your buck (quality for the $$): 4/5. The Apocalips Lip Velvet’s retail for $15.95 AU, which I think is a very good price for the quality you receive. They are creamy, pigmented and nicely packaged, and I would be happy to spend $15.95 on them!

Overall I think these are a great matte liquid lipstick. I know there are a lot of matte liquid lipsticks around at the moment, and I highly recommend these! There are currently 4 shades available here in Australia, and I will definitely be picking up the other shade I don’t have!

The Rimmel London Apocalips Lip Velvet’s are available everywhere Rimmel is sold. Here in Australia you can find them in pharmacy’s, Priceline, and many other stockists.

What do you think of these? Would you try them? What do you think of the current matte liquid lipstick trend?

If you have any questions, comments or requests please leave them below.

Follow me on facebooktwitterinstagrampinterest and bloglovin’ for more!


Disclaimer: I was sent these products for free in exchange for an honest review. Receiving a product for free does not alter my opinion, nor does it guarantee a positive review. For more information please read my disclaimer.



15 thoughts on “Rimmel London Apocalips Lip Velvet: Review, Photos, Swatches

  1. everydayquirkygirl says:

    They are a bit cheaper here in the UK but I have 3 of these (different shades to the ones you bought) and love them, the hot pink is my favourite, even when they wear off it happens evenly so you don’t look like a child has been felt tipping on your face! lol

    • kflowermaquillage says:

      Oo that shade sounds gorgeous! Yeah I think these are similar to the Anastasia Beverly Hills ones, but about $10 cheaper.

    • kflowermaquillage says:

      Really? Lucky you! I really like the finish 🙂 it’s like a semi matte so it doesn’t make your lips look all liney & dry :/

      • lozzn says:

        Yeah chemist warehouse had 15% off. I dont hate the finish, and your right probably a positive there. But i personally love a really matte finish. Either way ill be getting a lot of use from these.

  2. Maria B says:

    They look really good 😊 but 15$ for a drugstore lip gloss hmm must be very good one 😁 I love this velvet lips trend, it’s so flattering on everyone 💄👄💋😘😘😘

    • kflowermaquillage says:

      That’s how much they all are here :/ I guess it’s just relative to what we get paid? All makeup is expensive here haha

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s